Thursday, November 6, 2008


Buy ErieAlityTV Season 1E-TV's Season 1 DVD RELEASED!

Paul Lorei took us to beautiful Presque Isle and the Quad Races, introduced us to his superstar sons, his "secret project," and a unique portrait of life.

Roy Hollis, Jr. took us to Waldameer, shared his journey of overcoming stuttering and prejudice to become an award-winning singer, and brought us along the emotional journey of a brother dying of cancer.

EJ McMillen opened the door to his world of fighting a mental disability - including a prison record, rocky romantic relationships and devotion to a video game, but a big heart and dream for his rock band Scarwork to make it big.


Includes S&H!


Greetings ErieAlityTV Fans! Broadcasting to Erie!Over the past six weeks over 8,000 "tuned in to the City." Thank you!

Last night E-TV's Season 1 concluded before a crowd at Fox & Hound.
Go to the site now to see the concluding Grand Finale Episode 6 and meet the folks we'll be following for Season 2- Lindsay Vendetti, Pamela McCormick and Clara Ward. Also, preview our just-released film for National Boy Scouts of America featuring local business leader and Eagle Scout, Dennis Prischak! Broadcasting to Erie!Please support ErieAlityTV by purchasing the Season 1 DVD ($12 includes S&H). View it in high-quality, all our Fun Clips, and 11 minutes of MUST SEE EXTRA footage!

Also, we want to invite local businesses and non-profits to an exciting partnership. We want to personalize and showcase your work to the community! For the price of a high-quality video you'll not only get that video, but reach all of Erie for eight weeks in our partnership with WICU and WSEE.
Click here for details.

Thanks for tuning in!

Greg Schlueter

Creator/Producer -

Tune in to the City. You'll get hooked!

Friday, September 26, 2008

Dahlkemper Landscape & Port Farms...

ITEM 1: We're opening up the door and going in.... Today we're T-minus five days until the premiere- October 1, 2008. I'm excited because I've seen the First Episode (a distinct benefit of being the producer), and I know you'll be moved!

It'll be a fast but moving ride. In ten minutes you'll accompany me to the dark recesses where we'll encounter many tatoo-clad, pierced and culturally-diverse musicians-- members of EJ's band, Scarwork. I invite you to bring your stereotypes and see if they hold up. Then we'll take you to the last day of Waldameer, where Roy Hollis, Jr. has established quite the name for himself... you may be surprised by a thing or two. Finally, we'll go "on location" with photographer, Paul Lorei, to a family beach shoot at Presque Isle - you'll be captured by the stunning beauty of this tremendous gift we have in Erie.
ITEM 2: Last Thursday (September 18, 2008) the first of eleven billboards went up on I-90. This, along with an eblast announcing E-TV and good folks like you telling this story (thank you!), the site has received over 100,000 hits... the average visitor coming at least twice (over 1000 unique visitors) and staying over 6 minutes!

ITEM 3: Extraordinary Advertisers - looking for "that kind of company." E-TV "promises" unparalleled advertising opportunity. But I'm looking for Extraordinary Advertisers - the kind you know by name, who understand and share the vision. At E-TV we're principally interested in people, affirming the "Big" that's inside every person, more than what may draw a crowd... or what one may see on the surface. When folks come to I want them to find the "Big" in themselves, and know that our advertisers connect with this... that they are "that kind of company."
Hardly just a sideshow, each advertiser space is an integral part of the entertainment- you'll find a "FUN CLIP" for each. Click it and you'll get to meet them, discover more about them as people-- what makes them tick. That's the mission.

So let me say a word for E-TV's first Extraordinary Companies. Dahlkemper Landscape and Port Farms are each "that kind of company." If you have landscaping needs, make your first call to Dahlkemper Landscape (814/ 825-3253). If you want an incredible, Fun Fall Family experience, plan your trip to Port Farms now (see their E-TV Profile on our home page 814/796-4500)... our family goes there every year, sometimes more than once!

Thanks for reading.
Greg Schlueter

Monday, September 8, 2008

Immortalizing Life - My First Camera

I bought my first camera following the birth of our first child, Anne Marie, in 1997. She was named after my older sister who died shortly after birth. Something in there about wanting to immortalize life. Children awaken you in more ways than one! They release you from captivity to a clock, often leaving you bowing before a mystery. Suddenly you feel so small. Suddenly your eyes are opened beyond a mere wave to a vast ocean, where you find yourself aware of an ebb and flow of time. The whole thing captures you. That's when I bought the camera... an attempt capture what was capturing me.

So camera often in hand, I took miles of footage... every step, every word, every event. Anne Marie is as comfortable in front of the camera as Katie Couric, as are our five kids that followed. We would often create our own "on the spot" scripts in unique places, like when we hiked Wintergreen Gorge three years ago, or a family dance or music fest with family friends such as Bob Halligan of Ceili Rain (, or any number of big events I organized while leading a large youth and young adult program.

Any way, our family "video container" became a "video crate," which quickly became "video crates"... learning, learning, learning... and somewhere in there someone recognized I have a real talent for visual story telling, particulary of the inspirational type. Demand grew quickly and six years ago I began my own companies- film/video (Imago Dei Video Productions) along with vision/mission development and marketing (ID Genesys), which got tapped to do some pretty cool things - contributing to Disney/ Walden's Narnia, Warner Brothers Superman Returns and Lady in the Water, A&E's God or the Girl, Catholic Exchange's Champions of Faith.... On the video side I produced a film for Greater NYC Boy Scouts that won a national marketing award, and was the centerpiece to their development campaign which raised over $14 Million. I'm just finishing a film for national Boy Scouts of America that will be distributed nationally.

All of that for me was something like walking on the water, a combination of sinking and believing in something you've never done before, knowing you can't do it by yourself, not quite having proof that it can be done... but looking ahead and being captured by something, believing in something beyond words, that becomes your focus... that keeps you above water... and you keep going.

Looking back now it's amazing that we've been living this way for five years-- without a guaranteed pay check, without taking a dime from anyone. It's become a kind of a mission behind a mission-- a proclamation that we're all called to do something... we need to discover what we're meant to do and go for it, with everything we've got... to stick with it. We have a purpose.

So following the film for National Boy Scouts, I "knew" there was some new direction capturing me... I needed to venture out again. Something compelled me to go to Celebrate Erie (2008) to figure it out. Talk about an ocean! But I took the first step outside my comfortable boat, and again found myself walking! This time my focal point was the amazing beauty of individual lives... I saw a little of myself in just about everyone that passed, but connected with three, unique, very different, very special people.

So here I am, two weeks before billboards hit the City, still tweaking out the site, identifying advertisers... and trusting that the huge investment is worth it, that others will connect with the amazing thing I see... a "big" that has more to do with one person than with a crowd....

Thanks for reading.
Stay tuned.

Greg Schlueter

Saturday, August 16, 2008

How was born...

With I'm inviting the cast to be real, transparent and vulnerable before the world. My purpose in this blog is to do the same...

Real is not always pretty. But looking through certain eyes it is always beautiful. That was my discovery following an incident on May 25, 2008, when I fell nine feet while standing on the top of the "do not stand" step of a ladder, breaking my wrist in three places, one bone shattered in over 30 pieces, and five broken ribs. Minimal insurance left me with a huge financial burden, minimal capacity to work, and self-employed, no disability to provide for my wife and six children. Many have had it much worse, and it certainly could have been much worse, but this is my story.

This all has to do with my transformed conception of "big." Like most, my conception of "big" had to do with external scale, with what may draw a crowd. Which of us do not want to DO or BE something "big" in this world? To do "big things" for the world? To that end, up to that point I contributed to some "big" endeavors... Disney, Walden, HBO, A&E, HBK Sorce, Kaiser Permanente, National Boy Scouts.... Each constituted a step up a certain big ladder. It was from that ladder I fell.

So there I was, lying on the ground, wounded, humbled, radically dependant. It wasn't pretty, but the beauty came clear: a sense that "big" has more to do with what's inside one person than in what may draw a crowd, a belief that every person is a certain treasure waiting to be discovered, and that my life would be better or worse based upon my discovery of that treasure.

So at the age of 40, I began looking again... but with different eyes... at my wife, each of my children, my extended family and friends... complete strangers. I began looking beyond my conceptions of "big" with a wonder of what lies below the surface. It came most clear at "Celebrate Erie 2008." Something compelled me to bring my camera. Something compelled me to "get in there" with people I'd never met before, to step outside my comfort zone.

I was moved by wonder, a wonder of what makes others tick... beyond appearance, religion, race, politics, gender.... While not very profound, I discovered that below the surface we are all remarkably the same, and have a capacity for tremendous connection. It was an amazing awakening. The following days moved me to give up on my other conceptions of "big" and pursue the "big" that is our city's greatest treasure, the "real" treasure inside each individual person... and to share that with our city and the world.

So in a matter of speaking, I'm still going after "big," but not for the sake of "big." may draw big crowds, but the crowds will not draw It's what's inside an individual person that matters. I'm not going for sensationalization. Real is sensational enough. I'm going for the real, and inviting you to capture the possibility within your own world....

Of course, I'm also inviting local companies who capture this vision and opportunity, to help make it all possible, with the awareness that all who come will be touched, inspired by an expansive vision for "community," and that their support will be returned one-hundred fold.

So was born. For six weeks we're going to follow three people, find out their hopes and dreams, their tragedies and triumphs... what makes them tick. This is something big. This is our journey. It's a huge leap for all of us, but I invite you to get on board. Let's see where the road takes us. Get registered. Stay tuned. Share your thoughts at the message board.

Thanks for reading.

Greg Schlueter
Linked In Profile